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Online sales reach a record 18.2% of all retail sales in July

Online shopping couple

The first estimate of retail sales for July 2018, in volume and value terms, seasonally and non-seasonally adjusted, has been published by the ONS, today. 

  • In July 2018, the quantity bought increased by 0.7% when compared with the previous month, recovering from a decrease of 0.5% in June 2018.

  • When compared with the same month a year earlier, the quantity bought in July 2018 increased by 3.5% when compared with the slower growth of 1.1% in July 2017.

  • The quantity bought in non-store retailing showed strong growth both on the month and year-on-year at 4.9% and 16.9% respectively.

  • Feedback from non-store retailers suggested that online promotions further encouraged sales, while non-food stores reported a reduction in footfall in July 2018.

  • Spending online continued to increase to reach a new record proportion of all retailing at 18.2% in July 2018; with strong growth in department stores also reaching a record proportion at 18.2%.

Commenting on today’s retail sales figures, Office for National Statistics senior statistician, Rhian Murphy said:

“Many consumers stayed away from some high street stores in July, but online sales were very strong, supported by several retailers launching promotions. Food sales remained robust as people continued to enjoy the World Cup and the sunshine.”

Guy Moreve, Chief Marketing Officer at Paymentsense, says:

“It’s safe to say the UK retail industry has been volatile in recent years. Although some may say the high street is dead, it’s great to see quarterly growth at its fastest since 2015 with a rise of 0.7% in July and over 3.5% compared to last year. Online sales are at an all-time high making up over 18.2% of overall retail sales.

"A number of countries are now placing more emphasis on technology which has helped create a ‘golden era’ for startups. According to our research the UK was the 6th country in Europe with the most registered retail startups (212,941) between 2013-2017"

Source : Insight DIY Team and ONS

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16 August 2018

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