Poundland Provides Restructuring And Recovery Update

• Roll-out of simple £1, £2, £3 grocery pricing moving at pace with completion set for end of September
• Eleven out of the 68 stores originally identified for closure have now been put on hold, bringing that programme to a conclusion
• Retirement of Poundland’s transactional website complete today with Perks app users reassured they can spend vouchers until 15 January 2026 

Poundland today [16th September] gave an update on plans to get the business back on track including its plans to simplify grocery ranges at Poundland stores to three simple price points - £1, £2, £3 – marking the end of additional price complexity.

It had now completed the roll-out of simple £1, £2 and £3 pricing to whole categories including snacking, ambient drinks, pet food, household, confectionery and health and beauty with chocolate, biscuits and cakes moving over to the new offer by the end of the month. 

By the end of the month, around 60pc of grocery items will be at £1, 20pc will be at £2, and 20pc at £3 offering customers simple value in every store, without the need for an account, data, membership or vouchers.

Examples of new £1 lines across grocery include Fox’s Chocolatey Rounds (130g), Cadburys Mini Fingers (96.5g), Lucozade Sport Orange & Raspberry (500ml), BIC Ladies Razor Aloe Pure (4pk), Wisdom Medium Toothbrush (3pk), Lotus Biscoff (12pk), Wagon Wheels (6+2pk), Domestos Bleach (750ml) and Johnsons Cotton Buds (200pk).

At seasonal moments when customers want extended ranges or bigger packs, items at other simple prices may be available for a limited time.

Digital Transformation

The update comes on the day that Poundland also completed the simplification of its digital presence, converting Poundland.co.uk from a transactional to a brand website, and the retirement of its Perks app as the business focuses on delivering amazing value in stores for customers.

Customers who have vouchers in the Perks app can still redeem them in store until 15th January 2026. 

Store Closure Programme

Poundland also today gave an update on its 68-store closure programme, bringing it to a conclusion.

Under that programme, a total of 57 stores have already had their closure dates confirmed with the final six due to close on 28 September.

However, 11 closures out of the 68 originally identified have now been put on hold. There is no change to Poundland’s overall expectation that in time as leases expire, Poundland expects to operate a network of around 650-700 stores compared to c800 at the beginning of its restructure process.

Poundland’s Irvine Rivergate Centre location that had been due to close permanently on 14 September has now re-opened after re-stocking. Closures planned for October in Brighton (London Road) and Anniesland (Great Western Road) have also been put on hold.

A separate end-of-lease store closure that was due to take place in Whitby has been reversed after Poundland was able to come to an interim agreement with the landlord responsible for that specific location.

“We’re determined to deliver a simpler, more focused Poundland that keeps its promise of amazing value to customers,” said managing director Barry Williams.

“We appreciate the support we’ve had from suppliers, landlords and other partners who’ve now all been fully briefed on our plans to get us back on track.

“While there is much work to do, I’m confident that a Poundland focused on the simple value our customers expect, has a bright future.”

In the coming months Poundland will extend its new pricing simplicity to its general merchandise and clothing ranges, offering fewer price points and more focused ranges that customers can more easily see the value offered.

Source : Poundland

Image : Poundland

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