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Prime Day 2021 Was Biggest Ever For Amazon's Third Party Sellers

Amazon Prime Day 2021

Prime Day 2021 was the biggest two-day period ever for Amazon’s third party sellers globally, nearly all of which are small and medium-sized businesses, growing even more than Amazon’s retail business. Prime members in 20 countries shopped more this Prime Day than any previous Prime Day and took advantage of deep discounts across home, fashion, beauty, electronics and more. Prime members purchased more than 250 million items worldwide and saved more than any Prime Day before.

‘For the first time this Prime Day, we offered a double donation promotion through our charity initiative AmazonSmile, which saw more UK customers shopping through AmazonSmile than ever before,’ said John Boumphrey, Amazon UK Country Manager. ‘This year, Prime Day has also been good news for small businesses, with even more customers than last year taking advantage of our ‘Spend £10, Get £10’ promotion, providing a much-needed boost to small business sellers across the country.’

Prime Day Continues to Fuel Small Business Success
Amazon invests billions in the success of its selling partners worldwide, and the two weeks leading up to Prime Day 2021 were a success for small business sellers due to the Amazon-funded Spend £10, Get £10 promotion. Globally, customers spent over $1.9 billion on more than 70 million small business products during the promotional period, more than a 100% year-on-year increase on sales compared to the Prime Day October 2020 promotion. Some of the UK small businesses selling on Amazon shared their Prime Day success stories:

“Amazon Prime Day exceeds our expectations every year. This year we saw a 20% uplift in sales. And by using Fulfilment by Amazon (FBA), it means we can fulfil thousands of orders without worrying about having more resources. As a small business, Amazon allows us to maximise our potential.” Oliver Bristowe, Founder of Pets Purest.

"We have really seen the power of Prime Day! We had increased traffic and sales were up 450% compared to non-Prime Day activity.” Ayesha Grover, Founder of STRP’D. 

“This Prime Day has been a phenomenal success, resulting in our biggest sales day of the year! The increased exposure and traffic meant that a vast number of customers found us in droves, which has enabled even more people to connect with others and show their appreciation with our thoughtful gifts. Thank you Amazon for your small business support!” Fiona Thomas, Founder of Life’s Little Recipes.

Prime Day Saw More UK Customers than Ever Before Shopping Through AmazonSmile

AmazonSmile, an initiative launched in the UK in 2017 which enables Amazon customers to support their favourite charity at no extra cost to the customer or charity, doubled its donations this Prime Day in the UK. As an added bonus for Prime members who activated AmazonSmile in the free Amazon Shopping App between 2nd - 22nd June, Amazon increased the donation rate to 5% on the first qualifying Prime Day purchase to the customer’s chosen charity – 10x the regular donation rate. Thanks to these promotions, this Prime Day saw more UK customers than ever before shopping through AmazonSmile.

Source : Amazon UK

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25 June 2021

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