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Research by B&Q’s TradePoint shows that trade customers are tech-savvy

Merchants need to have an on-line presence to target their customers. Today's tradespeople are technology savvy says research by trade-only supplier TradePoint at B&Q.

It found that almost a third of trades people consider their laptop to be as important to their business as any other craft tool and almost a quarter use an iPad for work.

Some 25% of builders, plumbers, electricians and carpenters also have their own website, and as much as 35% of their business is generated by it.

Source : Builders’ Merchants News

21 September 2011
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