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Ronseal Expands Into Interior Paint With New Launch

Midnight Sky Ronseal image

Ronseal has expanded into interior paints with one of its biggest product launches for years: One Coat Everywhere.

Known for its leading woodcare products for fences, decking and interior surfaces, the launch marks a significant expansion for Ronseal as it moves into interior decorating with a one-stop-solution for every room in the home.

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Image : Ronseal Charcoal Grey

Ronseal One Coat Everywhere is available in 21 colours and works wonders without a primer on almost any interior surface: Walls, ceilings, wood and metal*.

The product launch is central to Ronseal’s growth plans for 2024 as it aims to grow brand awareness and build on its reputation as a trusted brand that makes DIY easier.

By simplifying home decorating projects, One Coat Everywhere will help Ronseal to reach a younger consumer segment, including young families and working parents who need performance products and have limited time for their decorating projects.

The product is ideal for helping decorators to achieve the popular ‘colour drenching’ effect where every surface is painted in the same colour for a bold and trend-led look.

One Coat Everywhere is also disrupting the paint market by offering improved value to the consumer. With an RRP of £29.99 and great results in just one coat, the product is cheaper than the multi-surface paint solutions of rival brands which also require a separate primer.

/live/news/wysiwyg/Hazy Pink Ronseal image 725.jpgImage : Ronseal Hazy Pink

Ronseal has a big marketing push planned for One Coat Everywhere. The campaign, which includes radio and online advertising, social media collaborations and a partnership with well-known duo ‘The Buckleys’ will feature Ronseal’s famously plain-speaking tone of voice and its slogan, ‘Does exactly what it says on the tin’. The product will also launch in retail stores with eye-catching point of sale displays and shelf takeovers.

Ronseal One Coat Everywhere is tough and washable, providing rich colour and long-lasting protection. The product is grease, stain and mould resistant, and touch-dry in one hour.

Jimmy Englezos, Senior Brand Manager at Ronseal, said: “Ronseal’s mission has always been to make DIY projects easier for people, and this goal informs our approach to new product development and innovation.

“The launch of One Coat Everywhere marks a significant new chapter for Ronseal as we expand into interior painting and decorating with a typically hard-working and easy-to-use product. Used alongside our wide range of garden and home products, it has never been easier to ‘Ronseal your home’ and achieve the results you want without a fuss.”

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Available in 2.5L and 5L (Selected colours only). Peel & stick samples available.

*If you’re painting ferrous metals, like steel or cast iron, you’ll need to use a specialist primer first.

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Image : Ronseal Evergreen

Source : Ronseal

Image : Main image, Ronseal Midnight Sky

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24 April 2024

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Thank you for the excellent presentation that you gave at Woodbury Park on Thursday morning. It was very interesting and thought-provoking for our Retail members. The feedback has been excellent.

Martin Elliott. Chief Executive - Home Hardware.

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