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Sainsbury's and Nectar launch first iPhone App's

Sainsbury’s and loyalty programme Nectar have launched two mobile apps tafter research indicated that 92% of its customers wanted information on their mobile phones.

The apps mark both the supermarket’s and Nectar’s debut on Apple’s App Store and are available on the iPhone and iPod Touch.

They let customers check their Nectar accounts and find their nearest Sainsbury’s outlet. The latter can also alert customers to in-store promotions.

Mike Coupe, Sainsbury’s group commercial director, said, “Our customers are always looking for ways to save money and time, and the Sainsbury’s app will allow them to do just that.”

The Nectar app will also allow Sainsbury’s to suggest promotions to customers based on their Nectar profile.

Jan-Pieter Lips, MD of Nectar, said, “Shoppers can literally carry Nectar offers around in their pocket and collect them wherever they are. Exclusive, personalised offers are available to them at their fingertips.”

The Nectar research also revealed that 91% of respondents wanted to access information about their Nectar accounts on their phones, and 85% said a store finder app would be useful.

The apps come in the wake of Tesco launching its first transactional mobile app on Nokia’s Ovi platform and Asda confirming it’s also planning a transactional mobile service

Source : Ronan Shields - Newmediaage

17 August 2010
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