Screwfix Recruits Sir Mo Farah for Latest Sprint Campaign

Screwfix has such a fast service that only Sir Mo Farah – the greatest British runner of all time could keep up.

With Click & Collect in as little as one minute and Screwfix Sprint in as little as 20 minutes, Screwfix prides itself on helping customers get their jobs done quickly, affordably and right first time.

As part of its new No Stopping You brand platform, ‘The New Recruit’ TV ad sees the gold medallist join a Screwfix store team to help pick an order in record time and take a Screwfix Sprint delivery into his own hands, ensuring there’s no stopping tradespeople getting on with the job. 

Screwfix Marketing Director, Jack Wallace said: “We know how busy tradespeople are and how important it is for them to get what they need and get back on the job. With Sir Mo Farah showcasing the speed of our Click & Collect and Screwfix Sprint service, we’re making sure the trade know there’s no stopping them, when they shop with Screwfix.”

No Stopping You shows how Screwfix removes barriers so that nothing gets in the way of a great job. It reflects the ambitions of tradespeople, the convenience of Screwfix’s offer, and the commitment of its colleagues, underscoring the brand’s mission to help customers get the job done quickly, affordably and right first time.

You can watch the new TV Ad' here - https://www.youtube.com/watch?v=B84vN6Q9tWs

Screwfix worked with its new lead creative agency M+C Saatchi to develop the campaign which launches nationwide on 10 October and will run until 16 November 2025, across TV, VOD and CTV, OOH, YouTube, social channels including Meta, TikTok and Reddit, as well as radio, digital audio and owned digital platforms. Media planning and buying is handled by Dentsu Media, PR is managed by McCann Birmingham, and social is overseen by Eight & Four.

Source: Screwfix PR Team

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