UK DIY News
Screwfix secures insight partnership with 100% Cotton
UK— Screwfix, a power tools and building supplies firm, has named 100%Cotton as its principal customer insight provider tasked with helping Screwfix develop “a more customer-centric culture” for its retail business.
Brand marketing manager Sarah Taylor said: “Our strategic partnership with 100%Cotton marks a new way of working; we intend to bring about a cultural change so that all our people – not just those in the marketing team – actively seek market insight to help them better understand and engage with our customers.”
100%Cotton has previously worked with Screwfix on ad-hoc research projects and regular tracking surveys. The agency was launched three years ago by Jonathan Salisbury.
Source : Brian Tarran - Research Live.com

I find the news and articles they publish really useful and enjoy reading their views and commentary on the industry. It's the only source of quality, reliable information on our major customers and it's used regularly by myself and my team.
