skip to main content
  • *
  • *
Find Insight DIY on
* * *


Screwfix secures insight partnership with 100% Cotton

UK— Screwfix, a power tools and building supplies firm, has named 100%Cotton as its principal customer insight provider tasked with helping Screwfix develop “a more customer-centric culture” for its retail business.

Brand marketing manager Sarah Taylor said: “Our strategic partnership with 100%Cotton marks a new way of working; we intend to bring about a cultural change so that all our people – not just those in the marketing team – actively seek market insight to help them better understand and engage with our customers.”

100%Cotton has previously worked with Screwfix on ad-hoc research projects and regular tracking surveys. The agency was launched three years ago by Jonathan Salisbury.

Source : Brian Tarran - Research

14 December 2010
view more UK DIY News

Insight DIY always publishes the latest news stories before anyone else and we find it to be an invaluable source of customer and market information.

Max Crosby Browne - CEO, Home Decor

Don't miss out on all the latest, breaking news from the DIY industry