skip to main content
  • *
  • *
Find Insight DIY on
* * *


Selco Cements Salford Red Devils Partnership

Selco and Red Devils sponsorship

Leading UK builders merchant Selco Builders Warehouse has extended its proud history of supporting rugby league by becoming the main partner of Salford Red Devils. 

The Super League outfit will carry the name of Selco as its front of shirt sponsor for three years, starting with the 2022 season. 

Selco, which opened a branch on Regent Street in Salford 12 months ago, is also a partner of the Rugby League World Cup 2021, which has been postponed until next year.

As part of the agreement, Selco will receive advertising benefits at the AJ Bell Stadium, tickets for its colleagues and customers and player appearances. 

Carine Jessamine, marketing director of Selco Builders Warehouse, said: “We are delighted to have secured a multi-season agreement as the main partner of Salford Red Devils. 

“The club is at the heart of the community and we are delighted to be playing a part in helping continue its development on and off the pitch. 

“We were proud to open a branch in Salford last year to extend our presence in the North West further and this sponsorship will have numerous benefits for our customers in the area. 

“The sport of rugby league has always been an excellent fit for our customer base and we have a long tradition over the last decade of being involved in the sport. 

“This is another exciting chapter to run alongside our partnership with the Rugby League World Cup 2021.” 

The move enhances Selco’s sponsorship portfolio which also includes being a partner of the Professional Darts Corporation. 

George Harborne, commercial director of Salford Red Devils, said: “Securing a partnership with a major UK brand such as Selco Builders Warehouse is a significant coup for the club. 

“Particularly since Selco opened a branch in Salford, we have watched the expansion plans of the company with real interest and we are delighted to have them on board as our principal partner. 

“The planning has already started in developing exciting ideas to bring the partnership to life, particularly for our supporters, so it promises to be a thrilling journey with Selco.” 

With hundreds of trade brands always in stock, Selco’s 70 UK branches are firmly focused on helping tradespeople complete their jobs as quickly and effectively as possible. 

As well as offering trade services, Selco also has a strong digital presence including Click & Deliver and Click & Collect services.

For more information on Selco visit

Source : Selco Builders Warehouse

Image : George Harborne, Salford Red Devils commercial director with Selco Builders Warehouse’s marketing director Carine Jessamine.

For all the very latest news and intelligence on the UK's largest home improvement and garden retailers, sign up for the Insight DIY weekly newsletter.    

05 October 2021

Related News

view more UK DIY News

Insight provides a host of information I need on many of our company’s largest customers. I use this information regularly with my team, both at a local level as well as with our other international operations. It’s extremely useful when sharing market intelligence information with our corporate office.

Paul Boyce - European CEO, QEP Ltd.

Don't miss out on all the latest, breaking news from the DIY industry