Selco Launches ‘Sorted’ Campaign with Sharper Prices and Bigger Rewards

Selco Builders Warehouse has launched two major new initiatives, Sharp Prices and trade REWARDS, following its largest-ever customer listening programme. 

Over the past 12 months, Selco has worked closely with customers to better understand the challenges they face every day, trialling a series of solutions across the country to identify those that would deliver the greatest benefit to the tradespeople it serves. 

The result is two initiatives developed in partnership with Selco’s customers and designed to make life simpler for the Trade by reducing complexity, increasing trust and delivering greater value, allowing them more time to focus on running and growing their businesses.

Built on genuine customer insight, Sharp Prices and tradeREWARDS form part of Selco's new Sorted campaign, reinforcing the business's commitment to listening to the Trade and responding with tangible solutions that make a real difference. 

The research found that today's tradespeople are under increasing pressure, with limited time, rising costs and complicated buying journeys making it harder to stay focused on the job. Through Sorted, Selco aims to remove as many of these challenges as possible, giving customers confidence that Selco is with them for every job. 

Sharp Prices is an innovative pricing strategy designed to reduce wasted time in the customer journey by monitoring prices daily across a range of Selco’s core products and best-selling lines. By providing transparent, competitive pricing that customers can trust across every channel, Sharp Prices removes the need to spend valuable time shopping around, comparing prices or negotiating. 

With prices reviewed and adjusted daily to ensure they stay sharp, and backed up by Selco’s nationwide store network, strong product availability and knowledgeable colleagues. The initiative gives customers confidence they're getting the right products at the right prices, so they can get in, get what they need, and get back to the job. 

Complementing Sharp Prices is a brand-new loyalty programme designed to reward tradespeople and their businesses. Created to give more back to customers every time they shop*, tradeREWARDS is built around a straightforward premise: the more you shop, the more you save.  

With three tiers - Bronze, Silver and Gold - customers earn discounts on their purchases when they maintain a minimum monthly spend. The Bronze tier gives customers access to the special offers available with a Selco Trade Card, including Real Deals and Mega Deals. Customers who spend an average of £300 inc VAT in a calendar month will move up to the Silver tier and unlock 6% off all purchases, while those who spend an average of £1500 inc VAT per month will enter the Gold tier and unlock 10% off all purchases. 

This system ensures that the business’ most loyal customers receive even greater value for choosing Selco. 

David Lennon, Commercial Director at Selco Builders Warehouse, said:

"Listening and responding to our customers has been at the centre of these two initiatives. We’ve undertaken the biggest customer listening programme in Selco’s history to better understand the frustrations tradespeople face every day and the role we can play in helping them overcome them. 

What we heard was clear: consumer confidence remains low, inflationary pressures continue to affect businesses, and every minute spent away from the tools matters. Tradespeople told us that they want greater consistency, more transparency and less complexity when buying the products they need. 

We’ve worked alongside our customers to test and refine solutions that genuinely make a difference, supporting a key part of our economy in the local communities we serve. Sharp Prices removes the guesswork from pricing by checking our prices every day against the best visible prices in the market, while tradeREWARDS recognises customers for their loyalty and gives them a simple, accessible way to create more value for their businesses every time they shop.

Together, these two initiatives form part of our new Sorted proposition, which is all about making life easier for the Trade. Whether customers are visiting a store, ordering online or using the app, it’s all about keeping things simple: great value, what they need, when they need it, and less time hanging around so they can get on with the job.” 

For more information on tradeREWARDS, please visit: 
https://www.selcobw.com/info/traderewards 

Source : Selco Builders Warehouse

Image : Selco Builders Warehouse

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