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Sproutl And Kew Gardens Partner To Launch Palm House Collection

Sproutl Kew

As part of a strategic partnership, The Royal Botanic Gardens, Kew and Sproutl unveil their first co-curated plant range, the "Palm House Collection''.  

Sproutl is a dedicated gardening platform that includes a curated online marketplace allowing customers to shop the UKs best independent garden and outdoor living brands at the click of a button. Sproutl’s mission is to demystify gardening, making it accessible and fun, inspiring a fresh new audience who may never have planted anything before, and bringing the best in gardening seamlessly from phone to door. 

The new Kew x Sproutl collection brings together seven spectacular architectural plants inspired by Kew's iconic Palm House, bringing Kew inspired plants directly to people's doors for the first time. The hard-to-find tropical statement plants range from 45 cm to over 165cm, with leaf spans of up to three metres. 

Prices range from £80 for the ultra-rare Philodendron White Knight to £295 for the stunning dark leafed Elephant's Ear. 

The collection's launch coincides with a new appetite in the UK for large statement plants, with searches for them on Sproutl increasing by over 120% in the last three months.

The range of hardy, easy care tropical plants includes:

  1. Banana Tree ‘Dwarf Cavendish’ - Musa Acuminata Dwarf Cavendish, £250. As found in the Palm House, Height: 160cm, estimated leaf span: 1.5cm

  2. Fiddle Leaf Fig Tree - Ficus Lyrata, £275. As found in Palm house. Height: 140cm

  3. Elephant's Ear ‘Regal Shields' - Alocasia ‘Regal Shields', £295, Height: 120cm, estimated leaf span: 100cm

  4. Philodendron 'White Knight' - Philodendron Erubescens' White Knight", £80, Height: 45cm

  5. Pygmy Date Palm - Phoenix Roebelenii, £195, Height: 140cm, Estimated plant span: 3m

  6. Homalomena ‘Maggy - Homalomena rubescens ‘Maggy’, £150. As found in the Palm House. Height: 140cm, Plant span: 1m

  7. Giant White Bird of Paradise - Strelitzia Nicolai, £215, Height: 165cm

Anni-Noel Johnson, co-founder and CEO of Sproutl, comments: 

"The Royal Botanic Gardens, Kew is one of the world's leading authorities on plants with over 260 years of plant science expertise. Sproutl is extremely proud to be launching our first co-curated range with Kew, the Palm House Collection. Our customers across the UK and plant connoisseurs are increasingly looking to recreate Kew’s iconic Palm House look in their own homes, and this collaboration will allow them to get a little bit of Kew inspiration delivered to their door for the first time. Not only are searches for houseplants up 300% on Sproutl, but we have also seen a 120% spike in searches for large statement plants over the last three months."  

Hollie Newton, chief creative officer, Sproutl, comments: 

"The Palm House Collection will allow plant lovers to recreate Kew’s Palm House aesthetic in their own homes. We are seeing a trend for people to use house plants not as accessories for a room but as an integral design element, treating plants the same way they would treat furniture or art pieces." She continues, "Using plants architecturally as part of a design scheme can instantly transform any space. However, if you don't have the space to create an indoor jungle, we have also sourced a stunning, rare Philodendron Erubescens, ‘White Knight,' which at 45cm is the perfect size for any plant lover's desk." 

Quincy Leon, Head of Licensing, Royal Botanic Gardens, Kew, comments:

“The Palm House at Kew is the world’s oldest surviving glass house and is home to a remarkable indoor rainforest with tropical plants from some of the most threatened environments in the world. It’s great that people can now take inspiration from such an iconic glass house with structural plants from Sproutl, and we are extremely proud of this the new co-curated Palm House Collection.” 

Source : Sproutl

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19 May 2022

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