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Study Reveals Market Leader For Brand Awareness In Trade Plumbing Sector

Lisa-S / shutterstock / 267609398
  • Screwfix is the market leader for brand awareness within the online UK trade plumbing sector, according to a new report.  

Salience Search Marketing's annual online UK trade plumbing sector report uncovers the industry's leaders based on their online prominence and visibility.   

The report analysed 11 crucial performance indicators, including year-on-year visibility, search volume trends, and brand awareness, for UK trade plumbing brands to reveal the industry’s most successful names. The full report is available to view here

Trade Plumbing Market Leaders For Brand Awareness

The report identifies market leaders in the UK trade plumbing industry based on consumer familiarity with the brand through online searches or social media interactions. By merging branded search metrics with social media performance, the report determines which brands stand out across various channels, offering insights into their overall prominence in the market.

Rank

Online UK Trade Plumbing Brand

Monthly Brand Searches

Owned Social Score

1

Screwfix

5,000,000

783

2

Wickes

1,830,000

557

3

Toolstation

2,240,000

283

4

Victorian Plumbing

301,000

262

5

Plumbworld

49,500

180

6

Bradfords

135,000

38

7

City Plumbing

110,000

40

8

TradePoint

14,800

286

9

Huws Gray

49,500

39

10

BestHeating

22,200

63

With an impressive 5 million monthly brand searches and an owned social score of 783, it’s evident that consumers turn to Screwfix for advice, products, and services. This impressive monthly search volume secures the brand the position as market leader for brand awareness. 

Wickes follows with over 1.8 million monthly brand searches and an owned social score of 557. This indicates a high demand for the brand’s plumbing products and materials for DIY enthusiasts and trade professionals. 

Toolstation sees over 2.2 million brand searches per month and an owned social score of 283, suggesting the brand is a popular choice for plumbers, offering a vast selection of tools, pipe fittings, and accessories at competitive prices.

With over 300,000 monthly brand searches and an owned social score of 262, Victorian Plumbing, known for its stylish, high-quality bathroom fittings and fixtures, is among the most prominent industry brands. 

Plumbworld secures a spot in the top five for brand awareness, 49,500 monthly brand searches and an owned social score of 180, proving it a trusted online retailer known for plumbing supplies and affordable bathroom products.

Bradfords has 135,000 monthly brand searches and an owned social score of 38, solidifying its status as a long-established supplier for the trade, offering plumbing and heating solutions alongside building materials.

Known as a go-to destination for trade customers, offering plumbing essentials, tools, and equipment at trade-exclusive pricing, TradePoint has 14,800 monthly brand searches and an owned social score of 286.

Huws Gray, a supplier of high-quality plumbing and heating products, sees 50,000 monthly brand searches and an owned social score of 39, proving it a favourable brand within the trade plumbing industry. 

BestHeating secures a spot in the 10 most prominent brands within the industry. With over 22,000 monthly brand searches and an owned social score of 63, the trade plumbing brand’s designer radiators, heated towel rails, and energy-efficient heating solutions for homes and trade projects are favoured among customers. 

Brett Janes, managing director at Salience Search Marketing, said: “Our findings uncover the brands dominating the trade plumbing industry. Screwfix leads the way with online brand awareness; however, the impressive monthly brand searches from competitors could hinder its winning position. 

“In a highly competitive industry, it’s essential for brands to tailor their products and services to consumer needs and enhance their overall shopping experience.”

The full UK Trade Plumbing Report 2024 is available to read and download here.

Source : Salience Search Marketing

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30 January 2025

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