Tapi & Hearst UK Partner For Exclusive Branded Carpet Collections

• Tapi Carpets & Floors has partnered with Hearst UK to launch 12 exclusive carpets under the House Beautiful and Country Living brands, available online & in-store now.

Tapi Carpets & Floors are proud to announce a new partnership with Hearst UK, the leading premium publisher, to launch 12 exclusively designed and thoughtfully curated carpet collections under the iconic House Beautiful and Country Living brands.

This collaboration brings together Tapi's expertise and commitment to exceptional craftsmanship in flooring with Hearst UK’s iconic home lifestyle brands, offering consumers a handpicked range of carpets that blend style, comfort and quality. The 12 collections invite homeowners to reimagine their spaces with flooring that speaks to their personal style. 

Image : Country Living, Morocco

The curated collections feature a range of carpets that reflect the distinctive aesthetics of House Beautiful and Country Living. Each carpet has been meticulously chosen to embody the essence of these brands, offering homeowners a fresh way to transform their interiors with comfort, quality and timeless appeal.  

Image : Country Living, Philco, Celadon, Cameo 

House Beautiful collection:  

• Portsmouth: A durable twist carpet available in a variety of neutral tones, perfect for sunny areas. 
  
  
• Rowhill: Offers a soft texture and is renowned for stain resistant properties. 
  
  
• Breeze: Features a light, airy feel with super fine filaments providing a gorgeous soft feel. 
  
  
• Padua: A plush saxony carpet that provides insulation and warmth. 
  
  
• Portia: Combines durability with a sleek appearance and is one of Tapi’s thickest and warmest Saxony carpets. 
  
  
• Romeo: Boasts a romantic design with rich textures and is created from super soft fibres. 

Country Living collection: 

• Morocco: Inspired by coir and seagrass textures, this trending carpet is 100% wool and textured loop pile with added benefits of warmth and UV resistance. ~
  
  
• Scirocco: Made from the finest high-quality New Zealand wool and polypropylene, combining durability and style with a textured loop pile. 
  
  
• Europa: A tough and springy loop carpet, made from 100% wool, providing natural insulation, warmth and easy-clean properties. 
  
  
• Braemar: Available in a selection of neutral colours and manufactured using hybrid fibre technology, combing wool, nylon and polyester. 
  
  
• Philco: Combines a timeless design with wonderful wool, making it a reliable and moth resistant option. 
  
  
• Mansion House: The natural characteristics of the wool fibres makes this carpet extremely elastic and durable. 

Image : Country Living, Scirocco, Steel Stripe, Cameo

Charlie Harris, Director of Buying at Tapi Carpets & Floors shares his excitement of the partnership, “Tapi is very excited to have partnered up with Hearst UK to bring 6 Country Living and 6 House Beautiful carpet collections to the market. These 12 collections have been carefully selected to align closely with the audiences of both brands, whilst also providing the usual Tapi quality and value. These floors are available in every Tapi store nationwide and are well worth considering for an upcoming renovation project.” 

Image : Country Living, Europa, Cream Chevron

Louise Pearce, Editor-in-Chief, Country Living and House Beautiful, also shares her thoughts: 

“We are thrilled to be working in partnership with Tapi to launch these fabulous new carpet collections for Country Living and House Beautiful. They bring quality and style to any room at a great price point.”  

The branded carpets are available for purchase online at www.tapi.co.uk. Customers can also experience the collections in person at Tapi's retail locations nationwide. 

To find out more about Tapi Carpets & Floors carpet collections, please visit - https://www.tapi.co.uk/carpet/country-living and https://www.tapi.co.uk/carpet/house-beautiful  

Source : Tapi Carpets & Floors

Main image : Tapi x Hearst, Country Living, Braemar Moorland

For all the very latest news and intelligence on the UK's largest home improvement and garden retailers, sign up for the Insight DIY weekly newsletter.