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Tapi Revealed as UK Flooring Market Leader

Flooring Pic

A new industry report has uncovered the UK’s top flooring brands for 2025. 

Salience Search Marketing's annual online UK flooring sector report uncovers the industry's leaders based on their online prominence and visibility. 

The report analysed 11 crucial performance indicators for online flooring brands to reveal the industry's most successful names, including year-on-year visibility, search volume trends, and brand awareness. The full report is available to view here. 

The Market Leaders 

The industry’s market leaders are determined by estimations for each brand’s year-on-year organic traffic score. Based on keywords from the top 100 organic search results for each brand, sourced by Ahrefs, a site’s search traffic is estimated for each keyword based on its ranking position, monthly search volume, and an estimated click-through rate. An estimation is then calculated for each keyword.

The organic traffic score indicates overall website growth and decline. While these aren’t accurate representations of traffic in Google Analytics, they are performance metrics relative to domains.

Rank

Flooring Brand

Organic Traffic Score

1

Tapi

500,859

2

Topps Tiles

425,309

3

Carpetright

163,976

4

Tile Mountain

100,262

5

Flooring Superstore

97,165

6

Online Carpets

94,159

7

Karndean

86,822

8

UK Flooring Direct

77,625

9

Tile Warehouse

71,258

10

Factory Direct Flooring

63,951

The findings crown Tapi as the flooring industry’s market leader. With an impressive organic traffic score of 500,859, the UK retailer tops all other brands in the industry, securing it the leading position. 

Meanwhile, household names Topps Tiles and Carpetright’s new ‘carpet-right.co.uk’ domain, which operates under new ownership of Tapi Carpets and Floors, follow behind with 425,309 and 163,976 organic traffic scores, respectively. These scores indicate excellent organic visibility and a well-planned strategy, which resulted in strong traffic figures.

Other brands in the top ten include Tile Mountain, Online Carpets, and Tile Warehouse.

The Best-Rated

A' score' was calculated to determine each brand's ranking by analysing its Trustpilot average star rating and the total number of reviews.

Rank

Flooring Brand

Review Score

Number of Reviews

1

Tapi

4.8

86,093

2

Walls & Floors

4.8

43,438

3

Tile Mountain

4.7

37,805

4

Flooring Superstore

4.7

21,145

5

UK Flooring Direct

4.3

35,034

6

Gillies

4.8

8,562

7

Flooring Supplies

4.3

20,001

8

Direct Wood Flooring

4.6

9,586

9

United Carpets and Beds

4.5

9,812

10

Online Carpets

4.6

4,954

Tapi also ranks as the best-rated UK flooring brand, recording a respectable review score across a healthy portion of online feedback, highlighting top-quality customer service. Overall, Tapi boasts a 4.8 review score across over 86,093 reviews. 

Other top performers that received a strong 4.8 review score are Walls & Floors and Gillies, received across 43,438 and 8,562 reviews, respectively. 

These 10 brands combine high-quality service with great products to enhance customer experience.

The Most Prominent

The report identifies the most prominent brands within the flooring industry based on consumer familiarity with the brand through online searches or social media interactions. 

By merging branded search metrics with social media performance, the report determines which brands stand out across various channels, offering insights into their overall prominence in the market.

Rank

Flooring Brand

Monthly Brand Searches

Owned Social Score

1

Topps Tiles

201,000

172

2

Carpetright

60,500

109

3

UK Flooring Direct

27,100

93

4

Tapi

14,800

142

5

Tile Mountain

33,100

63

6

Quick-Step

6,600

255

7

Walls And Floors

9,900

150

8

Karndean

12,100

118

9

Amtico Flooring

9,900

143

10

United Carpets and Beds

18,100

76

Topps Tiles leads brand awareness in 2025. Overall, the brand records over 200,000 monthly brand searches with an owned social score of 172.

Carpetright and UK Flooring Direct follow with 109 and 93 owned social scores, respectively, demonstrating their commitment to maintaining and improving brand awareness. 

Other flooring brands that made the top ten include Tapi, Tile Mountain, and Quick-Step, each recording a healthy amount of monthly brand searches.

The Biggest Online Growth 

Central to this analysis is each brand's online visibility ranking, which is determined by the organic search traffic its website attracts. This metric is vital for understanding the website's overall growth or decline.

Rank

Brands with the biggest growth in visibility YoY 

Traffic Score August 2025

Traffic Score August 2024

YoY Visibility Change

1

Carpetright

163,976

347

47155%

2

Tapi

500,859

337,089

49%

3

Topps Tiles

425,309

286,498

48%

4

UK Flooring Direct

77,625

40,389

92%

5

Karndean

86,822

55,393

57%

These five brands have seen the most significant growth in online visibility, with Carpetright securing the top spot. Following administration, the site was launched under a new domain and has seen a stellar 47155% increase in visibility, landing it in the top position. 

Tapi and Topps Tiles secure a spot in the top three, with a 49% and 48% increase in traffic, respectively, indicating a strong strategy to enhance its online presence. 

The Biggest Decline in Online Visibility 

The report also uncovers the brands facing the biggest drop in online visibility. 

Rank

Brands with the biggest drop in visibility YoY 

Traffic Score August 2025

Traffic Score August 2024

YoY Visibility Change 

1

Online Carpets

94,159

173,903

-46%

2

Factory Direct Flooring

63,951

108,323

-41%

3

Direct Wood Flooring

55,644

88,906

-37%

4

Carpet Warehouse

44,478

86,695

-49%

5

Wood Floor Warehouse

33,713

69,547

-52%

On the other end of the scale, Online Carpets has experienced a 46% drop over the past twelve months. For 2025, the brand’s traffic score now sits at 94,159.

Factory Direct Flooring and Direct Wood Flooring experience a 41% and 37% drop, respectively, while Carpet Warehouse and Wood Floor Warehouse face 49% and 52% declines in online visibility. 

Brett Janes, Managing Director at Salience Search Marketing, said: “Our findings reveal the flooring industry’s leading brands for online brand awareness. Tapi earns the title of best-rated brand and market leader, demonstrating the brand’s strong value for excellent customer service and market-topping online performance. 

“The market leader’s recent acquisition of Carpetright, running it under a new domain, resulted in a sizeable surge in online visibility. Meanwhile, Online Carpets, despite being among the market leaders, has seen the biggest drop in online traffic. The flooring brand must rectify this drop to maintain its position among the industry’s top providers.”

The full UK Flooring Report 2025 is available to read and download here.

Source: Salience Search Marketing

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06 October 2025

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