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Tesco launches 'Direct' Catalogue

After months of anticipation, earlier today Tesco launched their new 'Tesco Direct' catalogue. With 600 pages of over 12,000 lines, this is Tesco's latest step in their objective to become as large in non-food as they are in food. From a DIY persepctive the range is credible, includes many household brands including Black & Decker, Yale locks and even Dulux Paint.

The Catalogue will be free to collect from all Tesco Extra Stores and ythe larger Supercentres.

19 March 2007
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Paul Boyce - European CEO, QEP Ltd.

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