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Tesco relaunches 'double-up' Clubcard Promotion

Tesco Clubcard customers can double the value of their rewards to spend on some non-food items at the supermarket, under a scheme launched today.

Branded the Big Clubcard Voucher Exchange, shoppers only need to earn half the usual number of points to buy applicable products – including clothes, toys and DIY items – during the five-week promotion (see the Loyalty Points Boosting guide).

Importantly, you’ll still be able to redeem vouchers for what Tesco calls 'Rewards vouchers' to use at non-Tesco retailers, which effectively quadruples their worth. This may offer better value for many.

The initiative, which Tesco claims could give its 16 million Clubcard customers £140 million in additional rewards, is virtually identical to the temporary double-up scheme introduced in May last year.

How do I double my vouchers' value?

Where 500 Clubcard points would normally get you a £5 voucher, you can then convert that coupon into special 'Rewards tokens', as Tesco calls them (as opposed to Rewards vouchers), worth £10.

This can be be done in store only at any Clubcard desk, Tesco direct desk or Tesco mobile desk (excluding Tesco Express), where the assistant will exchange them for a Rewards token which looks like a till receipt.

Source : Moneysaving

02 August 2010
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