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The A.R.E.N.A. Alliance Enters Into Partnership With Maxeda DIY Group

Maxeda DIY Group

The A.R.E.N.A. Alliance announced today the beginning of a partnership with Maxeda DIY Group for the sourcing of DIY, garden and home improvement products (excluding Asia), effective as of January 27th, 2020. Maxeda, DIY leader in the Benelux, is the eighth DIY retailer to join A.R.E.N.A., alongside with hagebau (Germany), Le Groupement Les Mousquetaires (France), Jumbo (Switzerland), Bricofer (Italy), Baucenter (Russia), Dedeman (Romania) and Pevec (Croatia). The agreement was signed with representatives from both companies at the Maxeda office in Brussels.

“Joining A.R.E.N.A. is an opportunity for us to further strengthen our competitiveness on the markets. We will also benefit from A.R.E.N.A.’s extensive experience and knowledge in negotiation”, said Guy Colleau, Chief Executive Officer of Maxeda DIY Group.

“We are proud to welcome Maxeda DIY Group as a new member to our Alliance. Our team is looking forward to working together in this new partnership which will benefit everyone involved”, said Michael Baumgardt, chairman of the Board of A.R.E.N.A.

Maxeda and the A.R.E.N.A. Alliance share a common vision of providing the best quality products for the best price to the European customer.

About A.R.E.N.A.

A.R.E.N.A. is an international DIY Alliance focused on sourcing, negotiation and quality for DIY, garden and home improvement products. It federates some of the leading European DIY independent retailers, including Le Groupement Les Mousquetaires (France), hagebau (Germany), Jumbo (Switzerland), Bricofer (Italy), Dedeman (Romania), Baucenter (Russia) and Pevec (Croatia). For more information, please visit

About Maxeda DIY Group

Maxeda DIY Group is a market leading DIY retailer that operates 347 stores across the Benelux with over 7,000 employees. Maxeda operates three DIY formats: Praxis in the Netherlands, Brico in Belgium and Luxemburg and BricoPlanit in Belgium. The majority of their stores is between 3,000-5,000 square meters, operating as Praxis (191 stores), Brico (144 stores) and BricoPlanit (12 stores). For more information, please visit

Source : A.R.E.N.A. Alliance and Maxeda DIY Group

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30 January 2020

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