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Trading places for Ford with B&Q

Putting a new slant on the word 'Roadshow' Ford is taking a novel approach to the promotion of its commercial vehicles directly to small business customers. The initiative involves displaying a range of commercial vehicles at B&Q TradePoint sites across the UK.

The first TradePoint VIP Event took place at B&Q's store in Bolton, Lancashire, last week. The two-day roadshow included 30 equipment supply firms keen to demonstrate their wares to builders, plumbing and heating engineers, joiners, electricians, landscapers and decorators.

Ford is supporting 37 of the roadshows, from Aberdeen in the north east to Plymouth in the south west through to mid-November. Regional dealers are providing manpower at each event and Ford is providing marketing support, which includes prize draws valued at £1,000.

"It is a great opportunity for Ford to meet trade customers and to demonstrate the attributes and benefits of Ford ownership," said Steve Clary, Ford's commercial vehicles director. "Ford is an event sponsor, and at each event we will be displaying a variety of vehicles, including of course Ford Transit and Ford Transit Connect."

The scheme is a joint initiative between Ford of Britain and its CV dealer network. The potential for the programme was established by Ford dealer, Gordons of Bolton (celebrating its centenary year this year), which was key to the success of the first event.

Source : Autotrader

10 November 2011
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