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International DIY News

US study shows price of home improvement products is rising

Tape measure

The prices on home improvement products are growing, and so are retailers’ efforts to keep those prices competitive and retain customers. Price continues to be a key factor consumers consider when choosing where to shop.

Over the years, product pricing has evolved from simple item markups to present-day dynamic pricing, which uses real-time data to make rapid and continuous price changes online.

Independent home improvement retailers have adapted pricing over the years to compete with big-box stores and Internet retailing. As online marketplaces, such as Amazon, master and fine-tune dynamic pricing models, other retailers continue to use aggressive and strategic variable pricing models to increase margin on some items and compete head-to-head on others.

These competitive strategies are important because retailers are indicating that prices have trended up over the past year, according to data from the NRHA 2015 State of Pricing Study.

home improvement pricing trends

Applied to Retail: Certain market forces, such as inflation and minimum wage, are out of retailers’ control, but store owners can still adapt their prices and remain competitive with the big boxes with careful variable pricing.

Source : Sara Logel - Hardware 


11 September 2015

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