skip to main content
Find Insight DIY on
* * *


Victoria Plum Launches First Kitchen Range

New launch_Victoria Plum reveals first kitchen range as part of  ongoing growth strategy

Online bathroom retailer Victoria Plum has launched its first kitchen products range as part of the business’s ongoing ambitious growth strategy.

The Doncaster-headquartered company has initially introduced seven kitchen cabinet ranges and a variety of kitchen products. These include worktops, tiles, flooring, lighting, Rangemaster sinks and Bristan and Schön taps.

The announcement follows record financial performance by Victoria Plum. For the year ended 28 February 2021, the company achieved a 46 per cent increase in sales to £103m whilst EBITDA grew 115 per cent to £4.5m.

Speaking about the launch of the business’s kitchen range, Victoria Plum’s chief executive, Paul McClenaghan, said: “We have an ambitious growth strategy, high performing teams throughout our business and a clear objective of accelerating our rate of expansion. 

“This led us to investigate the kitchens marketplace in detail. What we discovered was a distinct opportunity to leverage our supply chain, internal skill set and ecommerce capabilities to successfully enter this segment of the home improvement market. 

“Our kitchen products are selling well, and we intend to expand our offer by increasing both our range and our marketing activity. 

“We are creating a sustainable, complementary kitchens offer which will build further equity in the Victoria Plum brand and deliver even greater commercial momentum for the business.” 

Victoria Plum was founded 20 years ago and employs 398 people. The company was acquired by Leeds-based private equity fund Endless in October 2019. 

For further information visit

Source : Victoria Plum

Image : Victoria Plum reveals first kitchen range as part of ongoing growth strategy

For all the very latest news and intelligence on the UK's largest home improvement and garden retailers, sign up for the Insight DIY weekly newsletter.   

16 November 2021

Related News

view more UK DIY News

Insight provides a host of information I need on many of our company’s largest customers. I use this information regularly with my team, both at a local level as well as with our other international operations. It’s extremely useful when sharing market intelligence information with our corporate office.

Paul Boyce - European CEO, QEP Ltd.

Don't miss out on all the latest, breaking news from the DIY industry