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Victoria Plum rebrands and launches bedroom offer


The company, formerly known as Victoria Plumb, has launched a new brand image and a faster, easier to use website The changes have been developed from extensive customer insight into how people shop for products for their home. The 15-year-old retailer is well known for supplying quality, designer bathrooms at low prices and will apply the same successful online-only approach to other areas of the home starting with the bedroom. has developed all consumer and trade facing communications to emphasise key benefits including great design at great value through an online only approach. With the launch of the new brand identity customers are now able to register for more information about the forthcoming bedroom range at

Ben Padley, Chief Marketing Officer commented:

“ is dedicated to providing the highest level of service to our customers. These changes to our brand and website have been made to help enhance the customer’s journey and to give them the confidence in the choices they are making, both in terms of products and in us. has been successfully delivering year on year growth for over 15 years, and now we want to help our customers in other areas of their homes. Our next move will be across the landing, bringing our philosophy of designer products at internet prices to the bedroom.”’s new website is specifically created to provide a faster and easier shopping experience for customers on mobile phones, tablets and desktop computers. It also allows to showcase design inspiration and provide handy advice, giving customers all the information they need for every stage of their bathroom buying journey.

The new website is designed to be intelligent, making recommendations customers are likely to be interested in. This can include products and content according to the customer’s tastes, requirements and bathroom size, giving a truly personalised shopping experience.

A family-run business since 1999, has built its success on excellent quality, unbeatable prices and great service, to become the UK’s No 1 online bathroom store.

It has stuck to its principles of operating without expensive showrooms or salespeople, offering luxury bathrooms at internet prices and passing the savings onto the customer. sources and designs high quality products at the best possible price. The brand is now looking forward to transferring this expertise and knowledge into other areas of the home. 

Watch the VP 'Why we've changed' video here.

For more information on and its products, visit the website at or call 0344 804 48 48.


21 July 2015

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