Virgin Radio UK And Wickes Announce Year-Long Partnership

Virgin Radio UK is thrilled to announce an exciting new partnership with Wickes Kitchens & Bathrooms, bringing a year of inspiration, entertainment, and great giveaways to listeners across the nation.

From Monday 31st March, Wickes Kitchens & Bathrooms will be the proud sponsor of weekday afternoons (1-4pm) with Jayne Middlemiss, as well as weekend afternoons (1-4pm) with Dick and Dom. This collaboration, brought to life by Dentsu Partnerships, is all about helping listeners make their dream kitchen or bathroom a reality while enjoying their favourite music and entertainment.

Both show sponsorships on Virgin Radio UK will include on-air credits, presenter live reads, trails and weekly promotions that give listeners the chance to win Wickes vouchers. Listeners can expect plenty of chances to win big, with £500 worth of Wickes vouchers up for grabs every week – split across the two shows at £250 each. In November 2025, the partnership will expand to include sponsorship of the 4-7pm weekend slot.

Mandy Minichiello, Head of Marketing - Kitchens & Bathrooms at Wickes said: "We’re really excited to be teaming up with Virgin Radio UK. At Wickes, we believe everyone should have a home they’re proud of, and this collaboration is a brilliant way to inspire and support our customers. With lots of brilliant giveaways, we can’t wait to get started."

Source : Virgin Radio and WIckes

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