skip to main content
  • *
  • *
  • *
Find Insight DIY on
* * *


Water-Based Paint Taking The Industry By Storm

Dulux Water-based 725 x 500.jpg

Decorators are embracing the benefits of water-based products, with sales of water-based paint representing a quarter of the interior trim trade market in 2019. 

The latest market data reflects a major shift in trade buying behaviour, with a growing move away from solvent-based products towards more sustainable alternatives that help decorators get the job done faster.  

The latest figures show a 12 per cent increase from 2018, driven by the significant improvement of the quality of water-based products for interior walls, trim and exteriors, combined with increased environmental concern among decorators and their clients.  

Products like Dulux Trade Diamond Satinwood, the hero of the Dulux Trade water-based trim range, are the result of years of research and development, offering quick drying, lower odour options, that give the same durability and professional quality finish as solvent-based paints.  

Paul Murgett, Sustainability Manager at AkzoNobel, explains: “The science and technology behind water-based paints has come a long way in the last few years - it is essential that this information is passed on to our decorators and they are given every opportunity to get the best out of these products.  

“We know through our decorating community that clients are now looking for ways they are able to be more environmentally friendly - and that when people try water-based options like our Dulux Trade Diamond range they’re impressed with the results.  

“We’ve worked hard to enable decorators to try the products, and this increased awareness is now being reflected in sales, as professionals recognise the quality offering available. We would encourage more people to try water-based products to see the difference for themselves. 

Karen adds: “We’re continually enhancing our water-based offering, including the introduction of Diamond Satinwood in thousands of colours in late 2019, to give decorators water-based options for every job.” 

For more information, visit:

Source : Dulux

For all the very latest news and intelligence on the largest UK home improvement and garden retailers, sign up for the Insight DIY weekly newsletter. 

06 March 2020

Related News

view more UK DIY News

Insight DIY is the only source of market information that I need and they always have the latest news before anyone else.

Neil Anderton - Sales Director, British Ceramic Tile

Don't miss out on all the latest, breaking news from the DIY industry