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UK DIY News powers Home and Furniture category on Tesco Direct, the largest online retailer of home furnishings, today announced a partnership with Tesco, the UK's largest retailer, to offer an extensive selection of furniture, lighting, decor and other home goods on Tesco Direct. Wayfair's participation in the online marketplace enables Tesco to add a vast selection of home products to its extensive online offering and deliver a seamless shopping experience to its customers. The partnership further extends Wayfair's reach in the UK, building upon the rapid growth of as a popular destination for home decor and furnishings.

"Tesco Direct offers Wayfair an unparalleled global channel to reach millions of new households in the UK," said Niraj Shah, CEO and co-founder of Wayfair. "We have built the world's largest selection of home furnishings and a logistically sophisticated shopping experience that is transforming the way people shop for home products. Together with Tesco, we are bringing the experience to a much broader range of shoppers and showing customers that it is easy and safe to make major home furnishings purchases online."

Recently named one of the top 50 largest online retailers by Internet Retailer, Wayfair is on track to exceed 2011 sales numbers of $500M+ despite a major shift from hundreds of e-commerce sites under the umbrella of CSN Stores to – one, comprehensive online destination for everything and anything you could possibly want for your home. The company celebrated its 1000th employee earlier this year and is rapidly expanding its team and product selection in the UK, Germany and Australia.

Wayfair currently offers 20,000 products on Tesco Direct and plans to increase that number to 60,000 by end of the year.

Neela Mukherjee from Tesco Direct added: "Wayfair brings an extensive catalogue of home products and furniture to complement the great range already available on Tesco Direct."

Outside North America, Wayfair operates in the UK, Germany and Australia. In each market Wayfair couples the technology platform and business processes first built in North America with a local supplier base, product selection and custom tailored supply chain. Wayfair's UK operations are led by a buying and merchandising team located in Central London, and an operations, customer service and finance team in Galway, Ireland. You can visit Wayfair UK at

About Wayfair:

Wayfair LLC is the parent company for, which offers a zillion things home – the largest catalog of home items anywhere, crossing all styles and budgets, and offering 5,000+ brands of furniture, lighting, cookware and more. With this massive selection of more than five million products, chances are good people can find just the right items for their homes. Other sites under the Wayfair umbrella include,,,, and

Headquartered in Boston, Massachusetts, Wayfair employs more than 1000 people and was recently named one of the top 25 best technology companies to work for in 2012 by Business Insider. Wayfair operates distribution centers in Ogden, Utah and Hebron, Kentucky, and international offices in Galway, Ireland, London, Munich and Sydney.

Source : & Sacramento Bee

20 September 2012
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