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Webinar: Nailing Down E-Commerce Success in DIY and Home Improvement

Nailing down e-commerce success

OBI, Hobbycraft, and Gardener Poetschke – how they overcame e-commerce challenges with winning digital strategies.

It’s an exciting time for DIY and Home Improvement retailers due to rapid growth within the online market. E-Commerce for this sector is outgrowing physical stores by a 6 to 1 ratio and bringing with it the perfect opportunity to establish your business as the DIY go-to. With opportunity, however, comes challenges. A brick-and-mortar business may only have to compete with nearby stores, but online – you’re competing with hundreds. 

Creating a successful online platform is harder than it seems but understanding the specific obstacles e-commerce businesses face, will better prepare you to tackle them. A few factors that prevent online sales are:

  • Poor user experience – visitors don’t know how to navigate your site or how to find desired products
  • Low quality content – visitors are interested in a product but there’s no image available or a vague item description
  • Unclear USP – we know you’re experts but are you conveying this to customers?

FACT-Finder has rounded up 3 great success stories to inspire you to renovate your online store and achieve higher conversion rates. These best-in-class retailers showcase the innovative and intelligent digital strategies that led their online shops to impressive results. 

OBI recognized that having a local presence wasn’t enough. They launched a strategy aimed at blending their offline and online worlds by providing online visitors with inspiration for home improvement projects and incentives to buy in the local market. OBI has managed to turn their online experience into their best sales associate by giving visitors the services they expect in-store, in the form of online content.                                       

Hobbycraft faced the challenge of offering a too wide range of products to customers who varied from beginners to experts. They understood that visitors cannot convert into buyers if they can’t find what they are looking for so they focused on optimising their site’s search and navigation. The results were a remarkable 170% increase in conversion rates.

Gardener Poetschke put individuality at the forefront of their e-commerce strategy. No one customer is alike and neither is their search behaviour. To successfully cater to individual search habits, they optimised their online shopping process to give visitors a fully personalised experience.  For providing such a high level of customer interaction they were honoured with the 2018 Online Retail award. 

Join us for an exclusive webinar, where we will do an in-depth analysis of the challenges these retailers have encountered and the specific solutions you can implement into your e-commerce business to achieve sales success: 

Read more here - Webinar: Nailing Down E-Commerce Success in DIY and Home Improvement

During this free webinar you will learn:

  • How to bring the in-store experience online
  • Effective ways to improve UX 
  • Which tools maximise conversion
  • How to drive sales through search optimisation

Register here now to start converting your online visitors into active buyers:

Source: Insight DIY Team & Omikron.

For all the very latest news and intelligence on the UK's largest home improvement and garden retailers, sign up for the Insight DIY weekly newsletter.

16 April 2019

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