Wholesale Domestic Appoints Anne Scullion as Head of Commercial

Wholesale Domestic has promoted Anne Scullion to Head of Commercial, bringing its Sales, Marketing, Brand, Ecommerce and three Scottish showrooms under one commercial function as the business continues to focus on growth and enhancing the customer experience.

Anne [pictured above] joined the bathroom specialist in December 2020 as Marketing Manager and has progressed through the business over the past five years, becoming Senior Brand and Marketing Manager in May 2024 before taking up her new position.

In her new role, Anne will oversee Wholesale Domestic’s commercial operations across Sales, Marketing, Brand and Ecommerce, as well as its showrooms in Glasgow, Edinburgh and Aberdeen.

During her time with the business, Anne has played a key role in shaping how Wholesale Domestic attracts customers, presents its products and builds its brand. Her promotion reflects the breadth of her experience and the role she has played in supporting the company’s development across its customer-facing functions.

The decision to bring these areas together under one commercial lead is part of Wholesale Domestic’s focus on creating a more joined-up operation as the business continues to grow, aiming to strengthen collaboration and create greater consistency across the customer journey.

This approach will allow Wholesale Domestic to take a more integrated view of the customer experience - from the first online search, through to visiting a showroom and ultimately completing a bathroom project.

The appointment builds on Wholesale Domestic’s more than 60 years of experience in the bathroom sector, with Anne’s commercial, marketing and brand expertise helping the business build on its strong foundations and support its next phase of growth.

Source : Wholesale Domestic

Image : Wholesale Domestic

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