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Wickes helps communities in need build for tomorrow with charity tool trade-in

DIY retailer and building trade supplier Wickes, part of the Travis Perkins Group, has this week launched a charity tool trade-in across its UK stores. TradeIn, which is running across all Wickes stores until March 25th, enables customers to recycle any tool in return for a discount.

The event, the first of its kind for the retailer, offers shoppers the opportunity to hand in their old tools for recycling in exchange for a 20% discount off any hand tool, hand power tool or hand power tool accessory in store. Consumers can even trade in a smaller tool in exchange for a discount on a big-ticket item.

The old tools will then be donated to WorkAid, a charity that collects and refurbishes unwanted tools before sending them to vocational programs across Africa and the UK.

Simon King, Managing Director at Wickes, said: “WorkAid do a fantastic job of helping disadvantaged people learn the trade skills they need to start their own businesses, and we’re thrilled to be teaming up with them for our TradeIn event. We’re also excited to offer our customers such a fantastic discount across a great range of products – we’re constantly looking for new ways to better engage with our customers, and we hope that both out trade and DIY shoppers will come together to take advantage of this great offer.”

Source : Travis Perkins Press Release

20 February 2014
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