UK DIY News
Wickes Launches Two New Media Sponsorships
Wickes has launched two new media sponsorships: one with Grazia magazine and the other with radio station KISSTORY.
The home improvement retailer has worked with Bauer Media Group UK on radio sponsorship for nearly ten years, and has an existing partnership with Absolute Radio.
Wickes TradePro now sponsors The Tinea Show on KISSTORY; an afternoon drive-time show which airs between 1-5pm, Monday to Friday, giving the brand a prime opportunity to drive awareness and resonate with the trade on their way home from work.
On the consumer side, Wickes' collaboration with Grazia sees articles focusing on larger projects such as kitchens, together with providing advice in its ‘Life Skills’ section for home improvement projects and showcasing products.
A recent example of the Grazia partnership is this article on falling back in love with your kitchen: https://graziadaily.co.uk/life/home/fall-back-in-love-with-your-kitchen-sponsored/
Source : Insight DIY Team
Insight provides a host of information I need on many of our company’s largest customers. I use this information regularly with my team, both at a local level as well as with our other international operations. It’s extremely useful when sharing market intelligence information with our corporate office.
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