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Wickes Launches Two New Media Sponsorships

Wickes Grazia

Wickes has launched two new media sponsorships: one with Grazia magazine and the other with radio station KISSTORY.

The home improvement retailer has worked with Bauer Media Group UK on radio sponsorship for nearly ten years, and has an existing partnership with Absolute Radio.  

Wickes TradePro now sponsors The Tinea Show on KISSTORY; an afternoon drive-time show which airs between 1-5pm, Monday to Friday, giving the brand a prime opportunity to drive awareness and resonate with the trade on their way home from work. 

On the consumer side, Wickes' collaboration with Grazia sees articles focusing on larger projects such as kitchens, together with providing advice in its ‘Life Skills’ section for home improvement projects and showcasing products.

A recent example of the Grazia partnership is this article on falling back in love with your kitchen: https://graziadaily.co.uk/life/home/fall-back-in-love-with-your-kitchen-sponsored/

Source : Insight DIY Team

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14 October 2020

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