Wickes looks to Clareville for B2B PR boost

Wickes has announced the appointment of PR agency Clareville to boost the profile of its B2B division.

Martin Alden, B2B and partnership controller at Wickes for Business, commented: “Clareville’s PR activity will play a vital role in driving forward our business strategy, raising our profile and increasing understanding of what we have to offer across all the sectors and channels where we are focusing our efforts.”

The Wickes for Business arm aims to promote itself as ‘an innovative and dynamic solutions provider’.

Val Mumby, joint managing director at Clareville, added: “The opportunity to help Wickes for Business convey its key messages to business audiences is well suited with our extensive B2B experience and expertise and our proactive approach to media relations. We are keen to start generating positive results.”

Source : Ishbel Macleod - The Drum
www.thedrum.com/news/2012/11/05/wickes-appoints-clareville-boost-its-b2b-profile