skip to main content
  • *
  • *
  • *
Find Insight DIY on
* * *


Wickes seeks new agency for CRM business

Wickes, the DIY retailer, is looking for an agency to handle its CRM business.

A number of agencies have already been in discussions with the company regarding the account, and pitches are due to take place later this month.

The successful agency will be responsible for handling digital and direct marketing activity for the brand, focusing predominantly on promoting and improving Wickes' My Wickes Card loyalty programme. The activity is currently handled in-house.

MWO is the incumbent on Wickes' advertising business. Earlier this month, the agency launched a series of TV ads that promoted the variety of products on offer in the retailer's catalogue.

The campaign continues to use Wickes' long-running advertising strapline: "It's got our name on it."

MWO has worked with Wickes on its ad account since January 2008. Its relationship with the retailer is unaffected by the CRM pitch.

Source : Matt Williams -

27 January 2011
view more UK DIY News

Thank you for the excellent presentation that you gave at Woodbury Park on Thursday morning. It was very interesting and thought-provoking for our Retail members. The feedback has been excellent.

Martin Elliott. Chief Executive - Home Hardware.

Don't miss out on all the latest, breaking news from the DIY industry