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Wilko appoints PRWD to support digital transformation programme

Wilko brick shutterstock 304977050 725 x 500

PRWD has been appointed by high street retailer Wilko on a two year deal following a highly competitive five way pitch.

The appointment forms part of Wilko's digital transformation plan which is seen as a fundamental part to the continued growth for the 85 year old retailer.

Manchester-based conversion optimisation agency PRWD, already work with a number of the UK’s leading multi-channel retailers including Moss Bros, Harveys, Schuh, Games Workshop and Bensons for Beds.

Paul Rouke, director at PRWD, said: “I am proud to say that Wilko represents one of our most significant retail partnerships.

"For over 10 years we have been working with multi-channel retailers to help them become customer centric and develop their optimisation strategy.

"Having Wilko appoint us at the very early stage of their digital transformation programme is testament to our long term industry experience and strategic approach.

"In our experience, Wilko are one of the few retailers today who truly understand the importance of engaging the wider business to take advantage of the growth potential that intelligent optimisation has. Through our Growth Methodology and expert team, we will ensure we are delivering against ambitious growth targets through full spectrum testing.”

Image : Barry Barnes /

Source : Sheila Begum - Manchester Evening News

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16 May 2016

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