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UK DIY News

Wilko Creates New Head Of Design Role

Wilko brick shutterstock_304977050 725 x 500.jpg

Wilko has created a new role of head of design, and appointed Alexei Cowan to the position.

Cowan previously worked on trend forecasting at WGSN and held the head of design role at Home Retail Group. She also worked as a senior designer at next.

She will join the Wilko business on December 2nd, reporting into Andrew Moore, Wilko Retail's managing director.

Her responsibilities will include establishing a new department focused on identifying new trends and sourcing products.

Andrew Moore said: “Putting great product at great prices at the centre of everything we do continues to be key to our strategic vision for growth, and we’re committed to working harder and faster to deliver even more desirable products, specifically for them,” said Moore.

“Alexei’s appointment will enable us to establish a stronger, more intuitive product focus through improving our customer offer, based on insight and substantially reducing development lead times.”

Alexei Cowan said: “I couldn’t be more excited to be joining Wilko. There is a lot of love out there for Wilko brand products and launching customer-focused, innovative new products that simply help is my passion.”

Source : Insight DIY Team

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27 November 2019

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Thank you for the excellent presentation that you gave at Woodbury Park on Thursday morning. It was very interesting and thought-provoking for our Retail members. The feedback has been excellent.

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Martin Elliott. Chief Executive - Home Hardware.
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