Wilko Launches Within Morrisons in Speke

Shoppers at Morrisons Speke can now pick up a selection of wilko home and DIY products as part of their regular supermarket shop, as the heritage brand continues to expand its presence across new retail formats.

From 24 March 2026, customers will be able to shop a curated selection of wilko products in-store, bringing more than 90 years of trusted home and decorating expertise directly into the supermarket environment.

The launch forms part of wilko’s wider strategy to make its products more accessible to customers through a growing network of retail partnerships and physical locations following the brand’s relaunch under CDS Superstores.

A key feature of the range is wilko’s paint collection, one of the brand’s most established categories and the first own-brand product line introduced by wilko more than 50 years ago. The Speke store will offer a broad selection of colours and finishes, including Tough & Washable emulsions designed for high-traffic areas, One-Coat Gloss for quick decorating projects and the Statement Walls products for customers looking to refresh their homes with contemporary shades.

Alongside paint, the in-store assortment includes decorating tools, household essentials and car care products, extending wilko’s practical home maintenance offer into the supermarket environment.

The partnership allows Morrisons customers to access trusted wilko products while completing their weekly shop, offering greater convenience and supporting the continued growth of the wilko brand across multiple retail channels.

Wilko products are available now at Morrisons Speke, Off Penketh Drive, Speke Boulevard, Liverpool, L24 2WZ.

The full wilko product portfolio is also available online at wilko.com.

Source : wilko 

Image : wilko

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