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Price Baskets

Insight iPaint30 Retail Price Basket

Since the beginning of 2014, Insight DIY has been tracking on a daily basis, the retail prices of 30 of the best selling paint and painting accessories across the UK Home Improvement retailers, B&Q, Homebase, Wickes and Wilko. The basket has been carefully selected to include all of the products that a consumer may purchase when deciding to re-decorate an average sized living room.

The basket of products is then compared on the same day across each of the named retailers, ensuring that we have an exact specification match. In many cases the lines are identical i.e. same brand, barcode etc. and for the remaining lines, we ensure we have a direct match of both specification and quality.

From 1st October 2017 we've added both The Range and B&M Bargains to the basket comparison, which makes very interesting reading. The total numbers at the bottom are the add-up of the basket of 30 lines, if a consumer walked into those retailers on the date specified and purchased the full basket. 

To the left you can download an data extract of the iPaint30 basket completed on 10th May 2018.

To subscribe, simply click here, enter your details, tick 'Price Baskets' and we'll do the rest.




Insight provides a host of information I need on many of our company’s largest customers. I use this information regularly with my team, both at a local level as well as with our other international operations. It’s extremely useful when sharing market intelligence information with our corporate office.

Paul Boyce - European CEO, QEP Ltd.

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