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DIY is Good for You - The World's First Meditation Movie

Home improvement retailer Wickes teamed up with a leading neuroscientist to understand how DIY can help counter anxiety, stress, and improve wellbeing. The DIY specialist also asked 1,500 participants how they felt after watching a video on wallpapering a room.Wickes and TV neuroscientist Dr Jack Lewis used the findings to create the world’s first DIY meditation movie, designed to encourage mindfulness by either watching or doing DIY tasks.

The 20-minute film, ‘DIY Is Good For You’, features scenes including:

  • The full painting process, from opening the lid on a tin of paint, rolling the paint brush back-and-forth into the paint, and then applying the first roll of paint to a wall. All before removing the frog tape to reveal the final, finished paint job
  • The process of filling a crack in a wall with filler, to grouting tiles and sealing around a bathtub to leave a smooth and clean finish
  • A pressure washer clearing a dirty patio to pouring gravel and using a rake to spread it 
  • A satisfying sequence of wallpaper being stripped from a wall using a steamer and the wallpaper falling to the floor
27 October 2022

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Insight provides a host of information I need on many of our company’s largest customers. I use this information regularly with my team, both at a local level as well as with our other international operations. It’s extremely useful when sharing market intelligence information with our corporate office.

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Paul Boyce - European CEO, QEP Ltd.
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