Videos
John Lewis Christmas Advert 2026: 'Don't Give up on Giving'
<!--StartFragment--><!--StartFragment-->John Lewis has today revealed its 2026 Christmas advert, “Gloria and Pickles”. The 20th edition of the retailer's much-loved Christmas ad issues a heartwarming call to the nation to make festive gifting personal, joyful and meaningful once again.
<!--EndFragment-->This year’s John Lewis Christmas advert tells a story about rediscovering the joy in gifting, with the tagline “Don’t give up on giving”.<!--EndFragment-->
03 November 2026
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