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How does showrooming fit into the retail landscape today?

According to EE, half of British consumers regularly practice ‘showrooming’, using mobile devices to check for the best prices in-store.

23 April 2015
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Insight provides a host of information I need on many of our company’s largest customers. I use this information regularly with my team, both at a local level as well as with our other international operations. It’s extremely useful when sharing market intelligence information with our corporate office.

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Paul Boyce - European CEO, QEP Ltd.
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