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Is discounting a current necessity or is it simply a race to the bottom?
The British shopper has always been on the lookout for a bargain. This trend has been exacerbated in recent years by two key factors: the crash in consumer confidence as a result of living through the longest recession in a century and the rise of the internet which has opened up a whole new virtual high street to the consumer and made it easier than ever to check and compare prices. The KPMG/Ipsos Retail Think Tank (RTT) met in April to discuss whether discounting is now a current necessity or is it simply a race to the bottom?
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