Articles
Multichannel retailing - a quick guide
Everyone has a view on multichannel retailing. Some see it as a gradual evolution, others as a panacea for falling sales. But what exactly is it, why is it important and how are market leaders embracing it? Sarah Coleman, Senior Retail Analyst for Multichannel at IGD, explains.
18 February 2015
Thank you for the excellent presentation that you gave at Woodbury Park on Thursday morning. It was very interesting and thought-provoking for our Retail members. The feedback has been excellent.
Martin Elliott. Chief Executive - Home Hardware.
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