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The Impact of Age, Income and DIY Experience on Home Improvement Purchase Behaviour

Couple shopping in DIY store shutterstock_196039496 725 x 500

USP Marketing Consultancy in Rotterdam has compiled this article on how consumer buying behaviour in the DIY and Home Improvement sector is affected by age, income and DIY experience.

05 November 2018
Download “The Impact of Age, Income and DIY Experience on Home Improvement Purchase Behaviour”

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Thank you for the excellent presentation that you gave at Woodbury Park on Thursday morning. It was very interesting and thought-provoking for our Retail members. The feedback has been excellent.

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Martin Elliott. Chief Executive - Home Hardware.
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