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B&Q starts to look beyond the last click for its online ad campaigns

B&Q is the latest brand to look for greater understanding of its online customer activity so it can more fairly apportion marketing budgets beyond the last-click-wins model. The home...
30 September 2010

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Insight DIY always publishes the latest news stories before anyone else and we find it to be an invaluable source of customer and market information.

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Max Crosby Browne - CEO, Home Decor
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