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Amazon Awarded Top Spot In Profitero 'Price Wars' Study

Amazon app shutterstock_1088097701 725 x 500.jpg

Amazon.com, Inc. was named the low price leader in Profitero’s annual “Price Wars” study. The comprehensive analysis, now in its fourth year, compares prices on over 18,400 products at Amazon, Walmart, Target, Staples, Home Depot, Wayfair, Macy’s, Walgreen’s, CVS, Kroger, Nordstrom, Best Buy, Lowes, and Chewy, and found Amazon offered customers the lowest prices most often and most consistently.

The study compared products in 21 categories important to customers, including household supplies, health and personal care, office supplies, home furniture, electronics, appliances and more. Amazon proved to be the lowest priced option in all categories, with the largest potential customer savings, on average, in Home Furniture (35% more affordable than other options in the category), Vitamins and Supplements (34%), Health and Personal Care (26%) and Beauty (22%).

The full study is available here: https://insights.profitero.com/rs/476-BCC-343/images/Profitero%20-%20Pandemic%20Price%20Wars%202020.pdf

Customers expect to find low prices in our store, and we work hard to provide the best available price across the hundreds of millions of products in our store for all customers, every day.

Source : Amazon

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20 November 2020

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Insight provides a host of information I need on many of our company’s largest customers. I use this information regularly with my team, both at a local level as well as with our other international operations. It’s extremely useful when sharing market intelligence information with our corporate office.

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Paul Boyce - European CEO, QEP Ltd.
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