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Amazon opens 3D Printed Products store

Online retail giant Amazon has launched a 3D printing store that enables customers to customise and build products such as jewellery, toys and trinkets that they have purchased from third party sellers.

The new store features search tools, interactive 3D preview functionality and a product personalization widget. Products can be customized by material, size, style and colour, and personalized with text and image imprints.

Petra Schindler-Carter, director for Amazon Marketplace sales, said: “The introduction of our 3D Printed Products store suggests the beginnings of a shift in online retail - that manufacturing can be more nimble to provide an immersive customer experience. Sellers, in alignment with designers and manufacturers, can offer more dynamic inventory for customers to personalize and truly make their own.”

The new store features design templates for customers to put their individual style on an item they create. The 3D product preview function enables customers to rotate a virtual model of a product to tailor the item from every angle. After an item is personalized and the customer has finished the checkout process, the item is 3D printed on-demand by a manufacturing provider and shipped directly to the customer.

Schindler-Carter added: “The 3D Printed Products store allows us to help sellers, designers and manufacturers reach millions of customers while providing a fun and creative customer experience to personalize a potentially infinite number of products at great prices across many product categories.”

Source : The Retail Bulletin

31 July 2014

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