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Amazon Takes on Bunnings With Garden Store Launch

Amazon Garden Store Australia 725 x 500.jpg

Amazon has launched a new online storefront in Australia, selling garden and outdoor products and delivering them directly to the doors of consumers.

The online retail giant is targeting traditional home improvement retailers such as Bunnings - which holds 20% of the outdoor and garden supplies market in Australia - and Mitre10, among others.  

Amazon Australia's Garden Store listings are subdivided as follows:

Backyard Livestock & Bee Care; Barbecue & Outdoor Dining; Bird & Wildlife Care; Garden & Patio Furniture; Garden Décor; Gardening; Lighting; Mowers & Outdoor Power Tools; Outdoor Heating; Pools, Hot Tubs & Supplies, and Thermometers & Meteorological Instruments

Rocco Braeuniger, Amazon Australia manager, said: “Our new garden store has a range of enticing outdoor products from gardening equipment to pool supplies to patio furniture to BBQs,” 

“Our garden store adds to the over 125 million products already available on Amazon.com.au, underscored by great value and fast delivery.”

Bunnings Australia MD, Mike Schneider, would not be drawn on the launch, but told News.com.au: “We’ve been competing with a wide range of retailers across a broad spectrum of categories and products for a long time and we always welcome competition. 

“Compelling value, assortment, convenience and availability ensure our customers can trust we’ve got the right products both in store and online and we continue to be chosen for this along with the expertise and knowledge of our team.”

Amazon's launch comes as Bunnings is investing heavily in its limited online proposition, which is expected to be fully in place by Christmas 2019

Senior Wesfarmers and Bunnings staff have recently spent time in Israel and Germany, seeking out opportunities and ideas to enhance the Bunnings business.

Mr Schneider confirmed that a click and collect service is already active in the Australian Capital Territory, Tasmania and Victoria, and has plans to launch in South Australia. 

A UBS report indicates that online spending in Australia now accounts for 9% of total retail sales, following Amazon's entry into the county in December 2017.  Amazon's competitive presence has accelerated retailers' adoption and investment in online, and UBS anticipates that online sales will reach 14% of sales by 2023.

Source : Insight DIY Team

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10 September 2019

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