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AO Research Highlights Millennial Garden Interest

Young people garedening tablet

It appears there is a new generation of gardeners happily getting their hands stuck into the job, according to new research.

The survey of 2,000 people conducted by online electricals retailer,, found that millennials give their garden or outdoor space a makeover seven times in a year – more than any other age group.

Nearly half (48%) of millennials revealed they complete this task themselves in comparison to just 8% of this age group who said they had hired a gardener or landscaper to get the job done.

When millennials were quizzed on how they felt about gardening, 60% said they enjoy gardening, over half (51%) said their garden or outdoor space was their favourite part of their home and 49% consider this task a hobby of theirs.

Ben Thompson, 26, recently redid his garden and commented on the transformation: “I decided to renovate our garden over lockdown for a few different reasons. We were already fed up of having nowhere to sit out and nowhere for our little boy to play outside. I also hate being sat with nothing to do and needed to be kept busy. It’s kept me sane and busy through such a strange and unusual time with something to focus on. Both me and my 
partner knew that sorting our garden would make our house a much better space. Rather than mud and mess we now have grass and a patio for easy keeping and cleaning. We have already got our use out of the garden on so many occasions it’s definitely not something we regret spending our money and time doing.”

Meanwhile, the data showed lockdown had a part to play, as 66% of millennials said they had more time to get the garden transformed in lockdown and a further 62% who admitted this space had been vital to their wellbeing in lockdown.

David Lawson, managing director of, said: “As we’re now in the middle of Summer, it’s the ideal time to get started on sprucing up your garden or outdoor space. What’s interesting from the research, however, is the uptake we are seeing in younger age groups like millennials turning to this task, perhaps as they looked to fill the time we’ve had during lockdown when they might have normally been out shopping, eating out or going to the gym. For those that want to create a new look in their garden or outdoor space, AO has a wide range of products to choose from that make the job as easy as possible for those tending to the task themselves."

In fact, the research also revealed the top features millennials would have in their dream garden or outdoor space, with a BBQ/outdoor cooking area taking the top spot (41%).

This was followed by outdoor lighting (38%), a swimming pool (37%), outdoor furniture (35%) and a hot tub (34%) to round off the top five list. sells a wide range of gardening and DIY power tools - for further information, please visit

Source :

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10 August 2020

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Thank you for the excellent presentation that you gave at Woodbury Park on Thursday morning. It was very interesting and thought-provoking for our Retail members. The feedback has been excellent.

Martin Elliott. Chief Executive - Home Hardware.

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