Barclays: Spending Climbs in July as Confidence Hits 21-Month High

• Consumers reported feeling more confident in their job security and ability to buy non-essentials, as discretionary spending grew 1.6 per cent
  
  
• Transactions at pubs, bars and clubs surged 10.0 per cent, thanks to England’s World Cup run, with overall hospitality & leisure up 2.2 per cent
  
  
• Accommodation (2.6 per cent) and travel agents (2.5 per cent) both saw uplifts, but airline spend declined YoY, as holidaymakers prioritised UK trips
  
  
• Cinemas enjoyed a 2.6 per cent uplift owing to box office hits Toy Story 5 and The Odyssey, while subscriptions continued their strong streak, up 7.7 per cent
  
  
• Confidence in both the UK and European economy climbed six percentage points each respectively, with the latter reaching its highest point in over 10 years
  
  
• The Barclays Consumer Spend report combines hundreds of millions of customer transactions with consumer research to provide an in-depth view of UK spending 

Card spending grew by 2.0 per cent year-on-year in July, following a 1.9 per cent increase in June, but remained below the latest CPIH inflation rate of 2.8 per cent. Essential spending grew 2.9 per cent and non-essential spending increased 1.6 per cent, with England’s run at the World Cup, the July heatwave and recovering consumer confidence all contributing to the uplift.

Confidence in the strength of the UK economy reached 30 per cent in July – representing a 21 month-high and a six-percentage point improvement on June. Confidence in the European economy also climbed six points to 35 per cent – the highest level recorded since Barclays started tracking this measure in 2015.

Consumers reported feeling more confident in both their job security and ability to spend on non-essential items, at 47 per cent and 53 respectively (up from 46 per cent and 51 per cent). Confidence in household finances stabilised at 64 per cent, with the majority feeling able to manage their money without significant stress, and to make good financial decisions in uncertain times (both 57 per cent).

Socialising, staycations and cinema trips  

England’s World Cup run contributed to the volume of pub transactions growing 10.0 per cent in July, with the value of spending up 7.4 per cent, its highest level since December 2023 (7.9 per cent). Meanwhile the overall hospitality & leisure category grew 2.2 per cent, with cinemas enjoying a 2.6 per cent boost, following the release of Toy Story 5 and The Odyssey. 

Travel spending declined for the fifth consecutive month, down -0.3 per cent. Airlines contracted -6.0 per cent, but travel agents saw a 2.5 per cent uplift. Meanwhile hotels, resorts and accommodation grew 2.6 per cent, suggesting holidaymakers are still prioritising staycations over trips abroad amid ongoing travel uncertainty, while making the most of higher UK temperatures. 

Too hot to shop?

Retail spending grew 2.1 per cent, building on June’s 1.9 per cent uplift. The sunny weather also boosted electronic stores (1.3 per cent), garden centres (4.0 per cent) and on clothing (2.0 per cent). This comes as  one in five (20 per cent) UK adults said they bought light and cool summer clothes in response to the heatwave, while one in four (25 per cent) avoided cooking and exercising outdoors (26 per cent) as a result. 

UK adults chose 24.6°C as their ideal summer temperature, 13.1°C lower than 2026’s record high, but one in eight (12 per cent) selected 30°C+. This drops further when considering different activities, with Brits claiming 22°C is their maximum for a comfortable night’s sleep and 23.7°C for exercising outdoors.

AI-led planning and budgeting on the rise 

Half of UK adults (48 per cent) have now used AI for planning or budgeting – a significant uplift from 35 per cent in July 2025 – with product research, budgeting and holiday planning emerging as the top uses. Four in five (78 per cent) Gen Zs have used AI for these purposes, a nine point rise year-on-year (from 69 per cent in July 2025). Of this group, 26 per cent have used AI tools to create a workout or fitness plan. 

Rohan Kumar, Head of Spend Insights at Barclays, said: “Card spending strengthened further in July, reaching its highest level for 12 months, with both essential and non-essential spend remaining in growth. Multiple factors played a part, with UK staycations, continued warm weather and England’s World Cup run lifting spending on travel, hospitality, everyday essentials and seasonal retail categories.” 

Overall growth figures

Source : Barclays

Image : ColobusYeti / iStock / 883054240

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