skip to main content
Find Insight DIY on
* * *


BRC: Retailers Keeping Prices Low

Price tag - Pexels 725 x500

The BRC has reported on retail shop prices, covering the period 1st to 7th July.

  • Shop Price deflation accelerated to 1.2% year-on-year in July compared to June’s decrease of 0.7%. This is a slower rate of decline than the 12- and 6-month average price decreases of 1.6% and 1.4%, respectively.

Helen Dickinson OBE, Chief Executive, British Retail Consortium:

“UK consumers will be pleased to see another month of falling prices at the checkout. Annual prices in July fell at a faster rate than the previous month due to fierce competition between supermarkets keeping food prices low, and the steeper fall in non-food prices. With the reopening of some holiday destinations and other recreational activities, consumers broadened their spending to include more leisure and travel. In response, non-food retailers, particular fashion businesses, have been working hard to keep consumer appetite alive with summer sales.

“Unfortunately for consumers, low prices may not last forever. Recently, retailers have faced huge cost pressures as a result of rising costs of shipping, haulage and petrol as well as frictions from exiting the EU.  The additional paperwork and physical checks on EU imports in October and January may push prices up in the long-term. Government should do all it can to minimise the impact on consumers by reducing any further frictions and costly delays where it can.”

Mike Watkins, Head of Retailer and Business Insight, NielsenIQ:

“It’s an uncertain time for many households as the economy slowly reopens and recent NielsenIQ research shows 41% of all shoppers are watching their spend more than they did before the pandemic. So, it’s important that retailers continue to keep prices low especially as the increase in CPI is likely to lead to different shopping behaviours to help pay for the other increases in household spend.” 

Source : BRC-NielsenIQ

For all the very latest news and intelligence on the UK's largest home improvement and garden retailers, sign up for the Insight DIY weekly newsletter. 

28 July 2021

Related News

view more UK DIY News

Insight DIY always publishes the latest news stories before anyone else and we find it to be an invaluable source of customer and market information.

Max Crosby Browne - CEO, Home Decor

Don't miss out on all the latest, breaking news from the DIY industry