Charles Bentley & Son Acquires MarXman

Charles Bentley & Son has announced the acquisition of MarXman Ltd, the brand behind the innovative MarXman chalk marking tool, signalling the next phase in the East Midlands/leading company’s long-term growth and development.

MarXman first gained national recognition in 2016 following a standout appearance on BBC’s Dragons’ Den, where the innovation secured backing from Deborah Meaden after attracting offers from all five Dragons.

Manufactured in Loughborough by Charles Bentley & Son, the company has sold the MarXman range under licence since 2019. During this time, the business has grown sales of the product fivefold, expanded its international footprint, and helped establish MarXman as a category-defining brand across the UK, Europe, North America and Australia. The acquisition formalises this successful partnership and enables Charles Bentley & Son to fully invest in the brand’s future.

Steve Law, Commercial Director at Charles Bentley & Son, said: “Having worked closely with MarXman for several years, we’ve seen first-hand the strength of the product and the loyalty it commands with users. The licensing agreement delivered fantastic growth, but acquiring the brand gives us the freedom to really focus on long-term brand building and product innovation. It allows us to invest with confidence and unlock the next stage of MarXman’s potential.”

The acquisition brings the MarXman brand fully in-house, allowing Charles Bentley & Son to oversee manufacturing, sales and brand development under one roof. In the coming months, the move will allow for a strategic rebrand to strengthen on-shelf presence and further reinforce MarXman’s position as a category-leading marking solution, with plans for new product development to meet the evolving needs of trade and DIY customers.

James Bentley, Managing Director at Charles Bentley & Son, added: “MarXman is a great fit for our portfolio. It’s a genuinely innovative product with a strong heritage and global appeal. This acquisition enables us to accelerate growth, expand the range and continue delivering high-quality, problem-solving tools to both trade and DIY markets.”

With full ownership now secured, Charles Bentley & Son will focus on developing the MarXman brand beyond its original hero product, strengthening its positioning and driving further international growth.

For more information, visit www.charlesbentley.com

Source : Charles Bentley 

Image : Charles Bentley 

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