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Dunelm Q3: Strong Trading With Expectations Unchanged

Dunelm shutterstock_282750725 725 x 500

Dunelm Group plc ("Dunelm" or "the Group"), the UK's leading homewares retailer, updates on trading for the 13-week period ended 1 April 2023.










Total sales







Digital % total sales1







1 Digital includes home delivery, Click & Collect and tablet-based sales in store


  • Customers continue to respond well to our proposition, with broad based growth across our categories, both in stores and online

  • Strong Q3 sales of £423m, up 6%, or c.10% after adjusting for the timing of the Winter Sale2
  • FY23 PBT expectations remain unchanged, and in line with current analysts' consensus3 

2 Due to the 53rd week at the end of FY22, six days of the Winter Sale fell into Q2 this year (the Sale began in Q3 last year)

3 The current company compiled consensus average of analysts' expectations for FY23 PBT is £185m, with a range of £171m to £198m

A good Winter Sale and strong start from new spring lines         

Total sales of £423m in Q3 increased by 6% compared to the same period last year. As reported previously, the timing of the Winter Sale benefitted the sales growth rate in Q2 by c.4ppts, and negatively impacted the underlying growth rate in Q3 by the same amount2. 

Our Winter Sale resonated particularly well with our savvy home-loving customers, who took advantage of exceptional quality and value across our categories and price points. We also saw a good response to our newly introduced designs this spring as we refreshed our core product ranges and added to our Conscious Choice range of sustainably-focussed lines, complemented by relevant seasonal items such as garden decorations and window dressings. 

Our total retail system, comprising both our store estate and online offer, is serving us well, with strong growth in both channels. The new stores we have opened this year, which include both larger and smaller formats, continue to perform ahead of our expectations. Our investment in digitalising the business is also delivering strong returns, with digital sales making up 36% of total sales in the quarter, 1ppt higher than the same period last year. 

Gross margin 

We continue to maintain a tight operational grip on gross margin, which in Q3 was consistent with our expectations; 30bps lower than last year, including a tailwind of c.50bps from the timing of the Winter Sale. 

Whilst the outlook for input costs and retail pricing remains dynamic, our tight grip enables us to remain focussed on offering our customers exceptional value for money. We continue to expect gross margin for the full year to be c.50%, with a lower gross margin in the second half due to our two Sale events. 

Summary and outlook

We performed well during Q3, with strong trading throughout the period, including a successful Winter Sale, and good demand for our new collections for spring and summer. Whilst the consumer outlook remains unpredictable, we remain focussed on strengthening our customer offer to provide unbeatable choice and value for every space, style and budget.    

Our expectations for FY23 are unchanged from the Interim results announcement in February, and therefore we expect PBT for the full year to be in line with current market expectations3. 

Nick Wilkinson, Chief Executive Officer, commented:

"We are seeing strong momentum in the business as customers continue to appreciate the quality and value across the Dunelm range, despite a challenging trading backdrop. This was apparent through our successful Winter Sale and the positive launch of our new ranges for spring and summer as customers look forward to longer days and outdoor living. 

"As we continue to seize the many opportunities we see, we are investing for the long term and making good progress against our plans, which include the ongoing development and extension of our product ranges, building our customer data platform and optimising our marketing channels. These plans give us good confidence for ongoing success.

"Our core values continue to guide the business and during the quarter we passed the £1m milestone in funds raised for our charity partner, Mind. I am particularly proud of our colleagues' efforts to support our communities at such an important time."

Source : Dunelm 

Image : / 282750725 

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20 April 2023

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