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Flooring Superstore Targets 20 New Stores In 2022

Flooring Superstore external

A NATIONAL flooring is targeting the opening of 20 new stores in 2022 following the busiest and most successful year in its history.

Flooring Superstore opened 17 new stores across the UK in 2021, despite non-essential retail not being permitted to re-open until April due to the pandemic.

This represented an investment of well over £2 million and the creation of dozens of new jobs in the towns and cities where stores were opened.

Now, Flooring Superstore, which only began opening bricks and mortar stores in 2017 having started life as an ecommerce retailer in 2012, is planning to top this in 2021 with 20 new stores planned.

These will all be in areas where the retailer doesn’t currently have a presence. It’s current store footprint stands at 42, with outlets stretching from Glasgow in the north, to Plymouth in the south and from Norwich in the east to Swansea in the west.

Dan Foskett, Founder and Chief Executive Officer, at Flooring Superstore, said: “Despite everything which has been thrown at the retail sector over the last few years, we have managed to continue with our store growth programme, as well as further strengthening our online presence.

“We now have coverage across the whole of the UK, but this will increase even further in 2022 as we open more stores.

“Being able to supply every type of flooring, such carpets, real wood, laminate and artificial grass, under one roof so people don’t need to shop around is definitely one of the key factors in our success, and another is being able to sell this flooring at online pricing, reflecting our origins as an e-commerce retailer.”

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Dan Foskett in one of the Flooring Superstore outlets

In addition to the investment in stores, Flooring Superstore gave away £200,000 in promotional discounts during 2021, as well donating tens of thousands of pounds worth of flooring to charities and organisations in the areas where it has stores.

It has also made a significant contribution to environmental protection, planting over 5 million trees, removing 1 million plastic bottles from the oceans/seas and protecting over 29,000 acres of rainforest.

Dan added: “We are acutely aware of our responsibilities as a large national retailer and that’s why, through our corporate social responsibility programme and sustainability initiatives, we are giving something back to the communities who support us and to the planet in general.

“For example, for every order we receive in any of our stores we plant one tree. It’s small steps like this that we believe make a massive difference.”

Source : Flooring Superstore

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14 January 2022

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